Vivapark surpasses R$ 3 billion in sales and Porto Belo outpaces Balneário Camboriú
Third billion in ten months, 79 developments planned and R$ 11.8 billion sold in Porto Belo in 12 months. What the numbers show.
Vivapark Porto Belo surpassed R$ 3 billion in sales in July 2026. The number comes from Vokkan, the park neighborhood's developer, and was reported by national and regional media at the end of July. For a park neighborhood that began selling in October 2020, it's a growth curve worth looking at closely.
The pace
The first lots sold in 7 hours, in October 2020. The first billion came in July 2024. The second, in September 2025. The third, in July 2026. In other words: the park neighborhood took nearly four years to reach the first billion and ten months to reach the third.
The three phases launched so far include 79 developments, with a total sales value above R$ 25 billion. Today the park neighborhood has 20 commercial operations running and receives about 130 thousand visits per month.
Porto Belo surpassed Balneário Camboriú
The most striking data came from Brain Inteligência Estratégica, cited by ND Mais: in the 12 months through the first quarter of 2026, Porto Belo sold R$ 11.8 billion in real estate. Balneário Camboriú, R$ 8.3 billion. Itapema, R$ 7.5 billion. Itajaí, R$ 5.5 billion.
In new launches, Porto Belo also led, with R$ 13.5 billion in total sales value launched during the period. A city of just over 30 thousand residents ahead of the city of skyscrapers.
Appreciation
According to Vokkan, Vivapark's single-family lots appreciated 250.9% in less than three years, and the first buildings, 246.5%. These are figures from the developer itself, comparing the initial price list to today. The usual caution applies: past appreciation doesn't guarantee future gains, and resale prices depend on each individual unit.
Roderjan Volaco, partner and president of Vokkan, summed it up to Brazil Economy: "Vivapark was conceived to generate value for those who live and invest in it." He added: "The commercial results confirm that this proposal resonated in the market."
What this means for those looking now
Three things. First, the park neighborhood is no longer a gamble: it has a school, shops, gym, and its first building delivered. Second, Vokkan controls what gets built and the order of launches, which is different from a city where each developer launches what they want. Third, the price has risen accordingly. Anyone wanting to know today's costs can find the complete price list here, with every available unit, and the off-plan purchase calculator to understand down payment, installments, and adjustments.
Sources: Brazil Economy, Jul 12, 2026 · TopView, Jul 29, 2026 · ND Mais, Jul 31, 2026, with data from Brain Inteligência Estratégica. The figures for Balneário Camboriú and Itapema are total sales value sold, as reported by ND Mais; TopView cites total sales value launched, which are different.
